Jaehall Automobiles is the first subsidiary of Jaehall, focused on the importation, sales, and distribution of high-performance vehicles. They wanted their visual identity to be built around speed, luxury, reliability and community. I put all of this together into a simple distinct mark that can easily be adapted for future subsidiaries and brand extensions.
The logo combines sharp, aerodynamic lines with a bold, modern typeface to give the feeling of motion and precision. The brand’s primary red colour reflects the themes of speed and high performance. Overall, the brand feels both premium and approachable.
